The world's first virtual lemonade stand is up and selling virtual cups of the refreshing drink for a good cause. $1 cups of lemonade purchased at the "stand" between June 25 and July 31, 2008, will help find a cure for pediatric cancer, with 100% of donations being donated to Alex's Lemonade Stand Foundation (ALSF). Volvo drivers get an added benefit for their donations as they receive a discount for the same amount, up to $100, on their next service visit at any U.S. Volvo retailer.