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Volvic has united with UNICEF to bring clean drinking water to rural parts of Africa. From the press release: "The Volvic "Drink 1, Give 10" campaign will officially launch in the U.S. and Canada in the spring of 2008. For every liter of Volvic bottled water purchased between April 1 and August 31, 2008 and 2009, Volvic will make a donation to enable UNICEF to provide at least ten liters of clean, safe drinkin… Continue

In partnerhsip with UNICEF, BT announced it will provide £500,000 to support and train Brazilian adolescents from low-income communities on how to use a range of communication tools to influence decisions and to improve the quality of their schools and communities. The partnership will support 10,000 adolescents across ten schools, in five of Brazil’s largest cities: Sao Paulo, R… Continue

An article in the Financial Times this week brings up some important points about one of the most essential of all natural resources: water. Statistics in the article confirm that it is generally the world's poorest who pay most for water, and with an estimated 5,000 children dying every day from water-related diseases, it is clearly an issue that needs immediate attention. And while better health is a key reason to improve access to safe water, the potential benefits don't end there. According… Continue